With Facebook being the 800 lb gorilla in the room, sizing images correctly for your Facebook page is extremely important so that your online social media presence reflects you as a photographer. As FB may have the most variable image sizing specifications on the market today, it is actually impossible to crop your photos for every scenario. However, if you at least know what they are doing to your images you will be able to choose appropriately so that your photography looks the best it can when on this social media platform. View specific sizing on the Facebook screen shot below. Let’s start with the easy ones…
Cover Image: 851 x 315 pixels
Profile Photo: Upload as a 180 x 180 pixels but displays as 160 x 160 pixels
Easy enough, now here is where it get’s complicated…
If you want to load an image into a post in your timeline you are allowed to go as large as 2048 x 2048 pixels, however Facebook won’t allow you to see an image that large. After a ton of online research it looks like 1200 x 1200 pixels is the consensus for best sizing based on the fact that Facebook will only display an image up to 504 x 504 pixels and they automatically scale your image to work on their platform on upload.
Now, if you or anyone else shares a post of yours, Facebook automatically crops your image to 484 x 253 pixels. This is important because things can get chopped off if you are not thinking ahead when you post your image.
In addition to this, if you post an event on your Facebook page which in turn is shared automatically to the Newsfeed (see image above), Facebook crops the image that is associated with the event to 470×174 pixels. If you weren’t thinking about this when you posted the event, your image could potentially look poorly cropped from a photography standpoint.
So how do you deal with all this automation and still have images that look decent? We typically crop photos for the Facebook advertising spec’s, which puts an image at 1200 x 627 pixels. This is more of a panoramic format and I am learning to give my main subjects some space around all of the edges, so when things are shared or added to other people’s timelines my images look as good as they possibly can.